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A business meeting is a gathering of two or more people organised with the sole aim of discussing and addressing issues or challenges. Such issues could be positive or negative such that they threaten the profitability of a business.Business meetings provide a good opportunity for...

The Simon Page College of Marketing Masterclass is a free monthly session aimed at bringing together industry leaders to share their expertise in an interactive forum.Last Saturday, November 11, 2017, Simon Page College of Marketing, Nigeria held a maiden edition of her monthly masterclass series.The...

Self-improvement is the improvement of one’s abilities, skills, mind, etc. by one’s own effort. In other words, self-improvement is based on your decision and personal effort.James Smith, author of Personal Development Planning defines self-improvement as a structured and supported process undertaken by an individual to...

Influencer marketing is the practice of identifying and building relationships with individuals who have influence over a certain target audience. It is a type of marketing that focuses on using key influencers to drive brand messages to the larger market. A lot of businesses and organizations, both...

The word branding is mostly associated with businesses, it is however not limited to only businesses. Human beings also have a personal brand. Whether or not you choose to embrace it, you have a personal brand as there is something that differentiates you from every...

Digital marketing involves putting information about your products or services online via various platforms. A digital marketing strategy is not limited to just putting your business online and reaching out to your customers online. It is much more than that.A new report by Smartinsights.com has revealed...