Last week, the Digital Marketing Institute (DMI), Ireland published an article on 10 Digital Marketing Trends we should expect to see in 2020. Although the article is an adaptation of a similar one published in 2018, DMI’s focus has always been global so the adaptation...
From setting you apart, increasing your confidence and authority as a marketer to increasing your potential to earn more, the benefits that come with completing a CIM UK qualification are huge. CIM graduates are exposed to various opportunities as the course is one of the most successful professional marketing qualifications in...
Once upon a time during my third year at Lagos State University, Ojo, Lagos, Nigeria. I met a lecturer in the library who I had run into more than thrice in different locations the same day. Upon sighting me, he exclaimed, “Are you an ambassador for MTN, how come...
By now, you are no stranger to the word; Millennials. According to the Cambridge dictionary, millennials are people born in the 1980s, 1990s, or the early 2000s. And for the record, Millennials and Generation Y are both the same thing. African millennials born from early 1980s been perceived as the generation that...
Personal Branding Your brand is the exceptional blend of skills and practices that make you who you are. Effective personal branding makes you stand out from other professionals in your field. Whatever it is that you are known for, you have a brand that exists both online and offline. Why Personal Branding...
In a nutshell, a mission statement is a statement that gives the direction of where your business is aspiring to be. It is a critical statement that should achieve two things: Explain clearly to customers and stakeholders the type of business you do. Motivate and...