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A recent study by Reuters has shown that personality traits have a big influence on your job. In another study by researchers at the University of Western Sydney, Australia, it was discovered that personality not education played a bigger role in determining what job people...

LinkedIn is the largest professional networking site in the world today. It has provided a way for professionals to connect and keep in touch with other professionals. LinkedIn is majorly used to share ideas, knowledge and employment opportunities. It has in fact become a tool...

In the words of Heraclitus, ‘the only thing that is constant is change’. Everyone wants change and customers are not left out. They are always  in search of quality and reliable products/services. Competition is also changing and so is technology. While competition keeps getting stronger,...

The book, 'Ten Principles Behind Great Customer Experiences' is an award winning book by Matt Watkinson, an internationally-renowned author, speaker and consultant on customer experience and business strategy.In this book, Matt Watkinson describes customer experience as the qualitative aspect of any interaction that an individual has with...

The phrase ‘follow up’ refers to an action that is aimed at increasing the effectiveness of a previous action. When it comes to marketing, the importance of follow up is not usually emphasized as most brands and business owners tend to focus too much on...

Our mobile marketing masterclass tagged 'Growing profits with mobile marketing' was indeed a time of knowledge and idea sharing.Dotun Ayangbile, Head of Operations at Twinpine, a mobile marketing agency in Nigeria took us on an interesting ride into the world of mobile marketing. He began his...