Blog

Public relations is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. However,...

What is Direct Marketing?Directing marketing can be defined as an act of making direct contact with existing and potential customers to promote ones products or services. Direct marketing is very different from media advertising in that, it gives you an opportunity to target particular sets...

Dealing with competitors is important but don't lose sight of who's most important – customers. Be alert and watch for weaknesses (yours and those of your competitors) but goals, rather than competitors, should be the main driving force of your business activities.Let’s look at these...

All brands have some sort of appeal to them or they would be out of business. A certain brand appeals to us, generally in taste and sometimes emotionally. We have to like something about the brand in order to buy it.The Laws of AttractionThe laws...

Customer retention is not only a cost effective and profitable strategy, but in today's business world it's necessary. This is especially true when you remember that 80% of your sales come from 20% of your customer and clients. Taking these statistics into consideration I wonder why most marketing...