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A habit is a routine or behaviour that is repeated regularly and tends to occur subconsciously. In other words, a habit is something you do often and regularly. Habits like biting your nails, chewing food loudly, talking too much, spending too much time watching television, procrastination,...

In the past few years, the concept of big data and its disruption of various industries has been on the rise. Big data is much more than a buzzword. In simple words, it refers to an ever-increasing volume of information about all areas of human...

Our book of the month is 'Top of Mind' by John Hall.  John Hall is the CEO and co-founder of Influence & Co., a content marketing agency that creates and distributes content for brands and individuals in a bid to increase their influence, visibility and...

Location-based marketing (LBM) is a direct marketing strategy that uses a mobile device's location to alert the device's owner about an offering from a near-by business. For example, a car parking service company using a LBM strategy may alert Mr Benji and other motorist through...