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A lot of new marketing approaches, techniques and tools emerged in 2017 such that marketers have various options to choose from in developing their plans and budgets for 2018. The importance of a solid marketing plan cannot be overemphasized as it comes with several benefits namely:...

Last year, the world of marketing saw a significant increase in the stimulation level of consumers leading many brands to seek new and better ways of engaging customers.This new year, a knowledge of what to expect will not only aid planning and budgeting but also help...

Career success means different things to different people. While for some people, career success connotes a prestigious title, for others, it may mean the amount of money they earn monthly.As 2018 begins, it is important to conduct a career assessment, define what a successful career...

The Simon Page College of Marketing Masterclass is a monthly session aimed at bringing together industry leaders to share their expertise in an interactive forum.Another edition of our masterclass took place last Saturday, December 9, 2017 with our guest speaker Eyitemi Taire speaking on: ‘A...

  Jon Wuebben is an author, keynote speaker and the CEO of Content Launch, a content marketing firm offering a content marketing software platform as well as content writing and content strategy services.He has also authored two other books namely: Content is Currency: Developing Powerful Content...

Branding is the process of developing a unique name and identity for a product or business. Branding ensures awareness and credibility for a brand, creates customer loyalty, among other advantages.  Building a brand takes time and involves a lot of resources. It is however an...