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Sending emails to the people who have actually have opted to hear from you, is a good inbound marketing tactic. But what about those emails that get lost in the inbox litter or even worse in the spam folder. On top that, if somehow the...

The advent of the web took 15 years to disrupt everything, with the smartphone, it has only taken five.Mobile and digital disruption has permanently changed the status quo in marketing. Tried and tested traditional advertising techniques are quickly becoming underwhelming as they don’t work like...

Information is becoming an increasingly valuable commodity for business, but it is also attracting cybercriminals, such as hackers.In the beginning, cyber security was focused primarily on protecting computer systems from risks, such as viruses and worms, which damaged files and slowed processing power sometimes by...

As the global economy shifts from goods to services, and the mobility of people, capital and ideas grows, Africa is perfectly positioned to take advantage of the global growth in leisure travel. Blessed with many cultures, the most diverse natural terrain and some of the...