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So, Nigeria’s in a recession, right? Businesses are shutting down, people have been getting laid off and there are fewer job openings or business offers. How is it that some people are still getting cool jobs, promotions and pay increases? Just in case you’ve been living...

Digital marketing is the advancement of your organization or brand using one or more of the various digital channels, such as email, cellular phones, social networks and the like. For businesses with big plans and small budgets, this type of marketing has many benefits.  Here are just a...

The ability to balance and improve both the marketing and sales functions is a hallmark of successful organizations. By following the strategies in this article, and instituting effective end-to-end processes, you can help catapult results, and build a strong working relationship, especially when a service...

As you approach the final weeks of the year, it’s a great time to review the progress your business is making and look for ways to improve in the year ahead. Obviously, the cornerstone of your strategy for next year should be the growth of...

Competitive advantage is achieved when an organization has an edge over its competitors when attracting buyers.  Some organizations have an advantage simply because they are the best-known organization or brand in the market.  Some organizations have the lowest price whilst others provide the best support...

Public relations is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. However,...