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Creative thinking will save your business – and it might just save our economy, too. Imagination generates innovation which gives your business its competitive edge. The most recent neuroscience reasearch supports the idea that creativity is fundamental to the success of any business. The good news...

Product is similar to the bait that is dangled towards the customer. Just like how the bait draws the fish towards itself, the product draws customers towards it. Product is not necessarily an item for sale but can also be services, ideas, solutions etc.Your Product...

You see a customer coming up to you and you can just tell that he is really unhappy. In fact, he looks down right angry. You have a couple of choices, run the other way to handle some other business or find a way to...

Customer behavior is the study of individuals, groups, or organizations and the process they use to select, secure and dispose of products, services, experiences or ideas to satisfy needs and the impacts that these processes have on the customer. It attempts to understand the decision-making...

You can have the greatest company and product in the world, but if the wrong people are representing you to potential customers, it will not matter how wonderful the company or product is. The qualities and attributes of the person that you hire to represent...

While some of online marketing is trendy and will inevitably fade away, there’s no disputing that content marketing is here to stay. If you’ve heard this buzzword, but aren’t really clear on what it includes, that’s probably because its definition is expanding as marketers find...