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This qualification combines marketing and management providing the strategic skills required to manage the marketing function.

 

Who is it for? 

This recognised CIM qualification is for marketers aspiring to and currently in operational, supervisory or management roles looking to build their practical skills and broaden their strategic perspective.

 

Entry Requirements

One or more of the following is required to gain entry onto this qualification:

• CIM Level 4 Professional Certificate
• Bachelor’s degree in Marketing from a recognised university
• Professional practice (suggested five years marketing in a managerial role)

 

Mode of Assessment

One three-hour examination, based on a marketing plan for your own organisation that you have prepared, and a combination of work-based assignments consisting an  e-portfolio.

Programme duration: 9-12 months

What will you learn?

Mandatory

Strategic Marketing

Strategic Marketing

The strategic marketing planning process, including how to evaluate and implement it through effective management of resources.

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Mastering Metrics

An understanding of key marketing metrics and measurement techniques you will be able to identify and interpret insights to support informed strategic decisions.

Elective

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Driving Innovation

To integrate a visionary approach and innovation in the organization and marketing function.

Digital Strategy

Digital Strategy

To provide insight into how organisations can implement a digital marketing strategy and build these capabilities into the overall strategic plan.