This qualification combines marketing and management providing the strategic skills required to manage the marketing function.
Who is it for?
This recognised CIM qualification is for marketers aspiring to and currently in operational, supervisory or management roles looking to build their practical skills and broaden their strategic perspective.
One or more of the following is required to gain entry onto this qualification:
• CIM Level 4 Professional Certificate
• Bachelor’s degree in Marketing from a recognised university
• Professional practice (suggested five years marketing in a managerial role)
Mode of Assessment
One three-hour examination, based on a marketing plan for your own organisation that you have prepared, and a combination of work-based assignments consisting an e-portfolio.