A CIM qualification at Level 6 develops your strategic marketing skills enabling you progress your marketing career and perform professionally at a management level.

This qualification combines marketing and management providing the strategic skills required to manage the marketing function.

 

Entry Requirements

One or more of the following is required to gain entry onto this qualification:

  • CIM Level 4 Professional Certificate in Marketing or CIM Level 4 Certificate in Professional Marketing or CIM Level 4 Certificate in Professional Digital Marketing.
  • Any relevant Level 4 qualification
  • Bachelor or Master’s degree, with at least one third of credits coming from marketing content (i.e. 120 credits in Bachelor’s degrees or 60 credits with Master’s degrees).
  • Professional practice (suggested two years marketing in an operational role) and diagnostic assessment onto Level 6.
  • Evidence of achieving one of the following English Language qualifications within the last two years if English is not your first language: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.

Programme duration: 9-12 months

What will you learn?

Mandatory

Strategic Marketing

Marketing & Digital Strategy

This module will enable you to take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage.
You will be able to recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making.

Assessment: Assignment
The assessment will require submission of an assignment based on a given theme and an organisation of choice.

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Innovation in Marketing

This module enables you to take a visionary approach and embed innovation to help your organisation deal with the challenges of a fast-moving marketplace. You will be able to understand the relationship between marketing and innovation and recognise the key factors in building and nurturing innovation within the marketing function.

Assessment: Assignment
The assessment will require submission of an assignment based on a given theme and an organisation of choice.

Elective

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The Digital Customer Experience

This module provides you with insights into the digital customer experience and highlights ways to adapt to this changing market, allowing you to fulfil customers’ strategic needs. It will provide the knowledge and skills to select appropriate channels to market to meet objectives.

Assessment: Assignment
The assessment will require submission of an assignment based on a given theme and an organisation of choice.

Digital Strategy

Resource Management

This module enables you to adopt a strategic approach to the implementation of marketing plans to meet marketing and business objectives. You will be able to deploy a full range of resources to optimise marketing results in an efficient and effective manner.

Assessment: Assignment
The assessment will require submission of an assignment based on a given theme and an organisation of choice.

brand

Managing Brands

This module enables you to take a strategic approach to branding at a product/service level so that it is consistent with the corporate brand and impacts reputation positively. You will gain the skills to establish and position brand strategy, and also manage the brand so it continues to deliver the brand promise.

Assessment: Assignment
The assessment will require submission of an assignment based on a given theme and an organisation of choice.

There are four sessions per year taking place in January, April, July and September.