The Digital Marketing Institute’s Professional Diploma in Digital Marketing is an in-depth 5-week course created and validated by digital marketing industry specialists. The course syllabus is the most widely taught in digital marketing and the certification is recognised globally across the digital sphere. Get to grips with the core essentials of digital marketing, including Search, Social Media, PPC, Email Marketing, Analytics, Mobile, Strategy & Planning and more.

 

Why Should I Take It?

 

Future-proof your employability and gain the latest and most up-to-date digital marketing skills needed to thrive in today’s digital economy. The Professional Diploma in Digital Marketing is ideal for candidates seeking to gain a fundamental understanding of the digital skills needed to formulate, run and measure effective digital marketing campaigns. It’s best suited for marketing and sales professionals, business owners and individuals who would like to embark on a new, exciting and in-demand career.

Who is it for?

Marketing Professional

Business Owner

Career Changer

Graduate

94.5 %

of graduates employed

73.5 %

are employed in Digital Marketing roles

56 %

are earning more than $52k

Can you rate your digital marketing skills?

This Digital Diagnostic will help you find out just how strong your skills are.

Module Overview

Introduction to Digital Marketing
Social Media Marketing
Paid Search (PPC) using Google Ads
Email Marketing
Analytics with GA4
Content Marketing
Search Engine Optimisation (SEO)
Display and Video Advertising
Website Optimisation
Digital Marketing Strategy

Introduction to Digital Marketing

Module Info & Overview

What's it all about? How do you reach customers? How can traditional and digital media work together? What's the difference between inbound and outbound marketing?


This module takes you through the basics, keeping things clear and actionable.

  • Principles of Digital Marketing
  • Digital Research
  • Developing Objectives
  • Cultural Research
  • Connecting with the Customer

Got Questions?

Who should take the Professional Diploma?

Anyone can apply for this course, no background in a related discipline is required. The aim of the Professional Diploma is to enable you learn everything you need to know to kick start your digital career. You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career. The only prerequisite is that you have an interest in digital marketing and want to progress your career.

What are the benefits of taking the Professional Diploma?

Professionals that add DMI certification to their CV can:

  • Improve marketing career prospects
  • Earn a higher salary
  • Go for a promotion
  • Go for a new role
  • Start a new career in digital marketing
Why choose Simon Page?

Simon Page College of Marketing is a modern and dynamic training institution committed to the provision of quality qualifications and training for professional and academic development across Africa with operations in Nigeria, Ghana and Kenya.

Apart from being accredited by the DMI, Simon Page has also been accredited by the CIM, UK and is currently about the largest provider of CIM qualifications in Africa.

I am not IT savvy, Is this course technical?

No, considering it is not a programming course and you will not have to learn any coding. The Professional Diploma in Digital Marketing focuses on the commercial aspect of online marketing and helps you to understand digital tools that you can use to promote products and services.

How is the program assessed?

The Professional Diploma in Digital Marketing is assessed by one three-hour exam administered by DMI’s computer-based testing partner, Pearson Vue and their global network of test centers.

WIll my qualification be recognized?

This Certification is recognized, secure and stands up to scrutiny by any employer, manager or HR professional on any continent.

The award has been credit rated by SQA (Scottish Qualification Authority) at Level 8 on the Scottish Credit and Qualifications Framework (SCQF). SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF).

So far, the DMI has certified over 20,000 professionals from over 1,000 cities in the world.

Where is the venue of the training?

Simon Page College of Marketing
49 Emmanuel Keshi | Magodo G.R.A
Lagos, Nigeria

What will I take away?

Upon successful completion of a 3-hour Pearson VUE computer-based examination you will be awarded the world’s most widely recognised digital marketing certification. You will achieve the confidence needed to create and steer a revenue-generating digital marketing strategy for any sized company. You’ll also gain an internationally recognised badge to display proudly on your LinkedIn profile.

What is the cost of the course?

TBC

Not Yet Decided? Take a Test

Can you rate your digital marketing skills?

This Digital Diagnostic will help you find out just how strong your skills are.