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Employee branding: why it is very important.It is easy to assume that branding a product or an organization’s brand is easy to project by promotion (online and offline). But over time some organizations have failed to recognize for a brand to be well accepted,...

There is a saying that “if you fail to plan, you are planning to fail”. Carrying out a marketing campaign without deliberate and thorough planning is no different from throwing money in the air. This is why every marketing campaign, no matter the size must...

Attaining the Chartered Marketer status is every marketer’s goal. Chartered Marketer status recognizes those marketers achieving the highest level in the Marketing profession. It demonstrates a commitment to keeping up-to-date and is awarded on a combination of experience and qualifications. Some people have asked, how...

So knowing about the Chartered Marketer status, what are the benefits of being a Chartered Marketer? Why should you want to be a chartered Marketer? The benefits of Chartered Marketer status can be viewed from two perspectives; benefits to employee and benefits to employers. Benefits of...

Our maiden fitness workout was indeed fun, endorphin-releasing and stress-busting.The instructor, Oluwaseun, aka ‘’The Catalyst’’ took the participants through series of activities which included;Stretches Calisthenics Aerobics and Obstacle routine.  These activities among other things helped the participants to relax their muscles, increase and aid the...

Human beings have been described as highly emotional. They in fact depend on emotions in making many decisions including the decision of what to buy.  Antonio Damasio, a Professor of Neuroscience at the University of Southern California has in fact argued that emotion is important...