The Postgraduate Diploma in Professional Marketing is aimed at the professional marketer wishing to move to a more strategic management role, and develop their knowledge and skills across a range of areas to succeed and progress their career in marketing and add value to their organisation across global markets.


Entry Requirements

One or more of the following is required to gain entry onto this qualification:

  • CIM Professional Diploma in Marketing (either 2003 syllabus or 2009 syllabus).
  • CIM Advanced Certificate in Marketing
  • CIM Diploma in Professional Marketing (2014 syllabus)
  • CIM Digital Diploma in Professional Marketing
  • CIM Diploma in Professional Marketing (2019 syllabus)
  • CIM Diploma in Professional Digital Marketing (2019 syllabus)
  • A business or marketing Bachelor’s or Master’s degree (or an equivalent qualification) where a minimum of half of the credits come from marketing modules AND
  • A range of experience working (normally three years) at Senior Marketing Management level that has provided potential candidates with ability to evidence that they can meet the learning outcomes for the CIM Professional Diploma in Marketing if required.
  • Evidence of achieving one of the following English Language qualifications within the last two years if English is not your first language: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.

Programme duration: 9-12 months

What will you learn? /Assessment Method


Strategic Marketing

Global Marketing Decisions

In this module, you will be required to apply a range of financial and risk assessment models to support decision making in relation to achieving the organisations vision, mission, and strategic business and marketing objectives.

Assessment: Examination based on a pre-seen case study; preparatory work required.


Corporate Digital Communications

This module will enable you to critically appraise the corporate brand and the importance of digital communications in developing corporate positioning and building brand equity.

Assessment: Assignment based on a given scenario relating to an organisation of choice.


Creating Entrepreneurial Change

In this module you will investigate the dynamics of innovation and change, and this unit will enable you to identify the key learning processes in driving distributive strategies.

Assessment: Assignment based on a given scenario relating to an organisation of choice.

There are four sessions per year taking place in January, April, July and September.