The CIM Postgraduate Diploma in Professional Marketing is ideal for senior marketers in supervisory, operational and managerial roles with a range of working experience. Marketers who wish to build practical skills in assessing and developing marketing strategies using effective digital communications in positioning and building brand equity which drives organization’s success. Also suitable for business development managers.
Entry Requirements: One or more of the following is required to gain entry onto this qualification:
If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.
Indepth understanding of the skill required to assess and develop future marketing strategies to ensure that an organisation can effectively meet the challenges presented by the diversity and dynamism of the global market.
Focus on how to critically appraise corporate brands and the significance of digital communications in developing the corporate positioning and building brand equity.
The dynamics of innovation and change, and to understand, develop and apply a range of disruptive strategies to drive the organisation success.