Developing Content Marketing Strategy

Developing Content Marketing Strategy

While some of online marketing is trendy and will inevitably fade away, there’s no disputing that content marketing is here to stay. If you’ve heard this buzzword, but aren’t really clear on what it includes, that’s probably because its definition is expanding as marketers find new ways to provide content to their audience.



In general content marketing includes:

  • Blogs
  • Videos
  • Infographics
  • Whitepapers/Ebooks
  • Posting content to bookmarking sites like Stumbleupon or BizSugar as many people believe the content has already been vetted.
  • Set up RSS feeds so that when a visitors signs up to your blog updates, they can read it with their favourite blog posts or get updates via email without having to visit your blog each time.
  • Set up a measurement plan so that you know how well your content attracts visitors and know what topics are people are viewing or reading to help generate future content ideas. Google analytics is the easiest tool to provide data on this.

How to Get More Readers (and Thereby Customers)

The point of content marketing is to attract new potential customers to your site. You’re providing useful information to them (in whatever format you choose), and ultimately working to build trust. Once they feel they can trust you, that relationship moves the sales funnel.

But first you want to get as many readers or viewers of your content as possiblesince they won’t all buy from you. Here’s how:

Share Content on Social Media

Each blog post, video, infographic or ebook you create should be trumpeted through your social network. And not just once! Schedule several updates- across channels-encouraging your followers to click to view the content you have created.  Ask your followers to also share the update with their followers to reach a wider audience.

So what’s the ideal number of times to share? There is none. Just be mindful of your audience, and don’t alienate them by posting multiple updates every day begging them to read your content. A few times a week is a good place to start.

Others include:

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Simon Page College of Marketing Eshun
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