Author: Emmanuel Eshun

The student performance analysis for the CIM UK December 2019 Assessment period is in and the entire Simon Page faculty, team and management are delighted about the overall performance! This blog highlights the main take-outs from the analysis. 70 Students Qualified!  ‘Qualified’ refers to...

One of the most constructive notion for Life’s efficiency and productivity is the Pareto principle. Also known as the 80/20 rule, the law of the vital few, or the principle of factor sparsity, this rule states that for many events, roughly 80% of the effects come from 20% of...

Despite the recurrent pattern of decline and regrowth in industry trends, the fact remains- Simplicity pays. Many brand managers create complex and sometimes, complicated strategic plans to adapt to the ebb and flow state of industry trends. These plans, though are extremely thorough, their complexity often...

From time immemorial, for an entrepreneur or a large corporation to say they're in business, they need to be properly guided by a Marketing plan. What is a business without a marketing plan anyway? Either you're a rookie in this adventure or a seasoned professional, it is...

Every four to five years, the CIM UK revises its qualifications to reflect the current development and changes in marketing. The revision also aims to better equip marketing professionals so they can continue to thrive in the ever-evolving marketing landscape. In April, it announced the...