Author: Emmanuel Eshun

Developing marketing skills and knowledge is rewarding, inspiring, and an ultimate career-building experience.Marketing is about listening to your audiences and reflecting on their values in your campaigns. In 2022, we have seen marketing to be about using platforms to drive change and that people are...

Attaining the Chartered Marketer status is every marketer’s goal. The Chartered Marketer status recognizes those marketers achieving the highest level in the Marketing profession and is recognized internationally. It demonstrates a commitment to keeping up-to-date and is awarded on a combination of experience and qualifications....

The student performance analysis for the CIM UK December 2019 Assessment period is in and the entire Simon Page faculty, team and management are delighted about the overall performance! This blog highlights the main take-outs from the analysis. 70 Students Qualified! ‘Qualified’ refers to...

One of the most constructive notion for Life’s efficiency and productivity is the Pareto principle.Also known as the 80/20 rule, the law of the vital few, or the principle of factor sparsity, this rule states that for many events, roughly 80% of the effects come from 20% of...

Despite the recurrent pattern of decline and regrowth in industry trends, the fact remains- Simplicity pays.Many brand managers create complex and sometimes, complicated strategic plans to adapt to the ebb and flow state of industry trends. These plans, though are extremely thorough, their complexity often...