Author: Emmanuel Eshun

Every four to five years, the CIM UK revises its qualifications to reflect the current development and changes in marketing. The revision also aims to better equip marketing professionals so they can continue to thrive in the ever-evolving marketing landscape. In April, it announced the...

Employee branding: why it is very important. It is easy to assume that branding a product or an organization’s brand is easy to project by promotion (online and offline). But over time some organizations have failed to recognize for a brand to be well accepted,...

There is a saying that “if you fail to plan, you are planning to fail”. Carrying out a marketing campaign without deliberate and thorough planning is no different from throwing money in the air. This is why every marketing campaign, no matter the size must...

Attaining the Chartered Marketer status is every marketer’s goal. Chartered Marketer status recognizes those marketers achieving the highest level in the Marketing profession. It demonstrates a commitment to keeping up-to-date and is awarded on a combination of experience and qualifications. Some people have asked, how...

So knowing about the Chartered Marketer status, what are the benefits of being a Chartered Marketer? Why should you want to be a chartered Marketer? The benefits of Chartered Marketer status can be viewed from two perspectives; benefits to employee and benefits to employers.Benefits of...

So, Nigeria’s in a recession, right? Businesses are shutting down, people have been getting laid off and there are fewer job openings or business offers. How is it that some people are still getting cool jobs, promotions and pay increases? Just in case you’ve been living...