Marketing

Developing marketing skills and knowledge is rewarding, inspiring, and an ultimate career-building experience.Marketing is about listening to your audiences and reflecting on their values in your campaigns. In 2022, we have seen marketing to be about using platforms to drive change and that people are...

Every organizations’ customers are fundamental to its strategic success. Therefore, there must be an all-encompassing consideration of the customer in everything you and your organization do.The reason for this is because different digital tools and channels have dramatically transformed the way consumers engage with or...

Once upon a timeduring my third year at Lagos State University, Ojo, Lagos, Nigeria. I met alecturer in the library who I had run into more than thrice in different locationsthe same day. Upon sighting me, he exclaimed, “Are you an ambassador for MTN,how come...

Bynow, you are no stranger to the word; Millennials.Accordingto the Cambridge dictionary, millennials are people born in the 1980s, 1990s,or the early 2000s. And for the record, Millennials and Generation Y are boththe same thing.Africanmillennials born from early 1980s been perceived as the generation that...