Marketing

Every organizations’ customers are fundamental to its strategic success. Therefore, there must be an all-encompassing consideration of the customer in everything you and your organization do. The reason for this is because different digital tools and channels have dramatically transformed the way consumers engage with or...

Once upon a time during my third year at Lagos State University, Ojo, Lagos, Nigeria. I met a lecturer in the library who I had run into more than thrice in different locations the same day. Upon sighting me, he exclaimed, “Are you an ambassador for MTN, how come...

By now, you are no stranger to the word; Millennials. According to the Cambridge dictionary, millennials are people born in the 1980s, 1990s, or the early 2000s. And for the record, Millennials and Generation Y are both the same thing. African millennials born from early 1980s been perceived as the generation that...

Studying for a CIM qualification or any qualification at all requires setting time aside to gain knowledge of the subject matter by reading study materials. You can do this through your smartphone, tablet, or your textbook. Wherever you are learning from, finding the perfect atmosphere...