Marketing

As the global economy shifts from goods to services, and the mobility of people, capital and ideas grows, Africa is perfectly positioned to take advantage of the global growth in leisure travel. Blessed with many cultures, the most diverse natural terrain and some of the...

1. Simon Page Business School not only operationalized its training and short courses programme, but successfully held two in quick succession. The first one dwelt on Developing Practical Marketing Plans and was intelligent, interactive and interesting.Certain people from different industries they were able to cross reference...

For years Nokia was the undisputed leader in the mobile phone category as it singlehandedly defined the cutting edge in mobile technology.An Era has ended as Microsoft purchased Nokia for $7.17 billion. Nokia is selling essentially its entire phone business.For Nokia, it’s a sad end...

The digital revolution is increasingly leading to cooperation and collaborations at   the C-Level. More and more, Chief Marketing Officers are now spending their working days looking at big data analytics. But it shouldn't be taken for granted that the marketer’s job is to know the...