Customer behavior is the study of individuals, groups, or organizations and the process they use to select, secure and dispose of products, services, experiences or ideas to satisfy needs and the impacts that these processes have on the customer. It attempts to understand the decision-making...
You can have the greatest company and product in the world, but if the wrong people are representing you to potential customers, it will not matter how wonderful the company or product is. The qualities and attributes of the person that you hire to represent...
While some of online marketing is trendy and will inevitably fade away, there’s no disputing that content marketing is here to stay. If you’ve heard this buzzword, but aren’t really clear on what it includes, that’s probably because its definition is expanding as marketers find...
Sending emails to the people who have actually have opted to hear from you, is a good inbound marketing tactic. But what about those emails that get lost in the inbox litter or even worse in the spam folder. On top that, if somehow the...
What a year it was- 2013. There were highs and lows, achievements and areas to improve on. We revisit some of the stories from 2013 to set the stage for 2014.1. Simon Page End of Year Dinner: more than the merriment which it provides, this...
The advent of the web took 15 years to disrupt everything, with the smartphone, it has only taken five.Mobile and digital disruption has permanently changed the status quo in marketing. Tried and tested traditional advertising techniques are quickly becoming underwhelming as they don’t work like...