Marketing Tag

Every organizations’ customers are fundamental to its strategic success. Therefore, there must be an all-encompassing consideration of the customer in everything you and your organization do. The reason for this is because different digital tools and channels have dramatically transformed the way consumers engage with or...

Once again, the Awarding Body at The Chartered Institute of Marketing (CIM) has commended Simon Page College of Marketing – Nigeria for the excellent performance of its students during the April 2021 assessment session. The CIM award commendations to accredited study centres that perform above average...

‘Qualified’ refers to students who completed at least one level of the CIM program and has been awarded a CIM UK qualification. 51 students completed the qualification at level 4, 17 students at level 6 and 2 students at level 7. This is a remarkable achievement...

Last week, the Digital Marketing Institute (DMI), Ireland published an article on 10 Digital Marketing Trends we should expect to see in 2020. Although the article is an adaptation of a similar one published in 2018, DMI’s focus has always been global so the adaptation...

Once upon a time during my third year at Lagos State University, Ojo, Lagos, Nigeria. I met a lecturer in the library who I had run into more than thrice in different locations the same day. Upon sighting me, he exclaimed, “Are you an ambassador for MTN, how come...