Last week, the Digital Marketing Institute (DMI), Ireland published an article on 10 Digital Marketing Trends we should expect to see in 2020. Although the article is an adaptation of a similar one published in 2018, DMI’s focus has always been global so the adaptation...
Once upon a timeduring my third year at Lagos State University, Ojo, Lagos, Nigeria. I met alecturer in the library who I had run into more than thrice in different locationsthe same day. Upon sighting me, he exclaimed, “Are you an ambassador for MTN,how come...
Bynow, you are no stranger to the word; Millennials.Accordingto the Cambridge dictionary, millennials are people born in the 1980s, 1990s,or the early 2000s. And for the record, Millennials and Generation Y are boththe same thing.Africanmillennials born from early 1980s been perceived as the generation that...
Despite the recurrent pattern of decline and regrowth in industry trends, the fact remains- Simplicity pays.Many brand managers create complex and sometimes, complicated strategic plans to adapt to the ebb and flow state of industry trends. These plans, though are extremely thorough, their complexity often...
From time immemorial, for an entrepreneur or a large corporation to say they're in business, they need to be properly guided by a Marketing plan.What is a business without a marketing plan anyway?Either you're a rookie in this adventure or a seasoned professional, it is...
Employee branding: why it is very important. It is easy to assume that branding a product or an organization’s brand is easy to project by promotion (online and offline). But over time some organizations have failed to recognize for a brand to be well accepted,...