Social responsibility in marketing refers to the ethical and responsible practices businesses and marketers should adopt to consider the broader societal impact of their marketing activities. It involves conducting marketing campaigns and strategies that consider the interests of various stakeholders, such as consumers, employees, communities,...
Developing marketing skills and knowledge is rewarding, inspiring, and an ultimate career-building experience.Marketing is about listening to your audiences and reflecting on their values in your campaigns. In 2022, we have seen marketing to be about using platforms to drive change and that people are...
Attaining the Chartered Marketer status is every marketer’s goal. The Chartered Marketer status recognizes those marketers achieving the highest level in the Marketing profession and is recognized internationally. It demonstrates a commitment to keeping up-to-date and is awarded on a combination of experience and qualifications....
Once again, the Awarding Body at The Chartered Institute of Marketing (CIM) has commended Simon Page College of Marketing – Nigeria for the excellent performance of its students during the April 2021 assessment session.The CIM award commendations to accredited study centres that perform above average...
Every four to five years, the CIM UK revises its qualifications to reflect the current development and changes in marketing. The revision also aims to better equip marketing professionals so they can continue to thrive in the ever-evolving marketing landscape. In April, it announced the...