The ability to balance and improve both the marketing and sales functions is a hallmark of successful organizations. By following the strategies in this article, and instituting effective end-to-end processes, you can help catapult results, and build a strong working relationship, especially when a service...
As you approach the final weeks of the year, it’s a great time to review the progress your business is making and look for ways to improve in the year ahead. Obviously, the cornerstone of your strategy for next year should be the growth of...
Competitive advantage is achieved when an organization has an edge over its competitors when attracting buyers. Some organizations have an advantage simply because they are the best-known organization or brand in the market. Some organizations have the lowest price whilst others provide the best support...
Public relations is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. However,...
What is Direct Marketing?Directing marketing can be defined as an act of making direct contact with existing and potential customers to promote ones products or services. Direct marketing is very different from media advertising in that, it gives you an opportunity to target particular sets...
Dealing with competitors is important but don't lose sight of who's most important – customers. Be alert and watch for weaknesses (yours and those of your competitors) but goals, rather than competitors, should be the main driving force of your business activities.Let’s look at these...