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Digital marketing is driving the agenda across organisations particularly in marketing departments and it is gradually becoming the most important sales and marketing channels available to business. Organizations of all sizes are coming to terms with the impact of the internet on their business. It is therefore essential for all marketing practitioners to understand and be able to utilise these digital channels effectively.


This course is designed to enable you understand how to take advantage of digital tools and techniques weaving them together to create an effective digital marketing strategy. It will explore digital marketing in enough detail to give you a sound understanding of its key issues, current trends, technological applications and possibilities.

Key Learning Outcomes

  • Clear understanding of digital marketing, its value and importance to your marketing strategy.
  • Creating, developing and implementing an effective digital marketing plan using tools, techniques and online applications available.
  • Synchronising and integrating digital marketing plans into the overall marketing strategy.
  • Using digital marketing tools as a major driver for customer relationship building and management.
  • Significance of creativity in using digital marketing rising from a deep understanding of the fundamental difference between digital marketing and other traditional marketing methods.

Target Audience

  • Professionals who need to understand digital marketing or get more out of their digital channels.
  • Marketing practitioners who want to fast-track their career or improve their position in the market place.
  • Small business owners who need to maximise online channels for growing their business.
  • Job seekers and students who want to up skill in digital marketing.