This course is designed to enable you understand how to take advantage of digital tools and techniques weaving them together to create an effective digital marketing strategy. It will explore digital marketing in enough detail to give you a sound understanding of its key issues, current trends, technological applications and possibilities.
Key Learning Outcomes
- Clear understanding of digital marketing, its value and importance to your marketing strategy.
- Creating, developing and implementing an effective digital marketing plan using tools, techniques and online applications available.
- Synchronising and integrating digital marketing plans into the overall marketing strategy.
- Using digital marketing tools as a major driver for customer relationship building and management.
- Significance of creativity in using digital marketing rising from a deep understanding of the fundamental difference between digital marketing and other traditional marketing methods.
- Professionals who need to understand digital marketing or get more out of their digital channels.
- Marketing practitioners who want to fast-track their career or improve their position in the market place.
- Small business owners who need to maximise online channels for growing their business.
- Job seekers and students who want to up skill in digital marketing.