Public Relations: Introduction, Planning & Evaluation

In today’s hyper-connected world, Public Relations is more than just press releases and media coverage. it’s about strategic communication, brand reputation, and stakeholder trust. This training will demystify PR by breaking it down into actionable building blocks. You’ll learn how to craft compelling PR campaigns, engage stakeholders effectively, and measure communication outcomes.

What You’ll Learn?

By the end of this course, you will be able to:

Understand the core functions and scope of Public Relations

Identify the key roles PR plays in business and society

Set SMART communication goals and build strategic PR plans

Leverage essential PR tools like media releases, events, and social media

Evaluate PR campaign effectiveness using standard industry metrics

Who Should Attend?

This course is ideal for:

Beginner PR practitioners

Small business owners and entrepreneurs

Marketing and communication professionals

Anyone seeking to understand or enter the field of public relations

Why You Should Register?

Build a Solid Foundation

Understand what PR truly is and how to apply it strategically.

Craft Better Campaigns

Learn how to plan PR efforts that align with business goals and resonate with your audience.

Make Your Work Measurable

Discover practical ways to evaluate PR success and communicate value to stakeholders.

Register Today!

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