Human Connection, Technology & Marketing
51A Emmanuel Keshi | Magodo, G.R.A | Lagos, Nigeria
The Simon Page College of Marketing Masterclass is a free monthly session aimed at bringing together industry leaders to share their expertise in an interactive forum.
This month, our guest speaker is Sesan Ayeni speaking on Human Connection, Technology & Marketing.
With the advent of technology, marketing has changed in several ways as people now spend more time with their mobile phones, tablets and laptops. Brands now have the challenge of connecting with customers via various devices in real time. Today’s prospects and customers want to enjoy better service, personalised solutions as well as more value for their money. Businesses are harnessing the power of technology to meet these expectations. Too much dependence on technology can however lead to a loss of real and personal connections with prospects and customers.
How then do marketing professionals leverage technology in marketing without losing the ability to build and sustain lasting customer relationships?
Sesan Ayeni has about 27 years experience in marketing and advertising. His work experience cuts across numerous brands and corporate brands such as Coca-Cola, Tetmosol medicated soap, Tower Aluminium, Honda, Hyundai, Kia, Audi, Skoda, Zenith Bank, Oceanic Bank, Sterling Bank, Skye Bank, Global Fleet Oil & Gas, Nicon Insurance, Aiico Insurance, Aiico Pension, Air Nigeria, National Mirror Newspapers, Business Courage Magazine, Energy Bank in Ghana and Sao Tome & Principe, Nicon Luxury Abuja, Arco Petrochemical Engineering.
He has worked with teams in various projects both local and international: Zenith Bank Plc from logo design and brand support up to bank launch, Introduction of Stallion Group to Ghana starting with the Group’s Honda Car business, Energy Bank Ghana from brand conception up to launch and commissioning by the then President of Ghana, late Professor John Atta Mills, Air Nigeria – Launch of London route which involved vast array of elements and activities including strategic planning, commercial issues, fleet planning which involve negotiations with Boeing and Airbus.
Sesan Ayeni has an interesting mix of experience, understanding and vast knowledge in international business and marketing, economics, politics, policies and social issues. Sesan currently works as the CEO of Sloane Communications.