Growing profits with Mobile Marketing
51A Emmanuel Keshi | Magodo, G.R.A | Lagos, Nigeria
Mobile is the first channel in the history of media where consumers are significantly ahead of brands in terms of adoption and usage. When it comes to mobile marketing, a lot of questions come to mind. Some of such questions include: Do people really prefer apps to websites? How and when do mobile users search? What drives people to click through on a web result or download an app?
All these questions and more will be addressed in this masterclass as we take a look at mobile marketing and how brands can deploy the latest mobile marketing tools and techniques to generate new business and retain loyal customers across all touchpoints. We will also explore the strategy, channels & tools for mobile marketing, data visualization, interpretation & application, performance tracking & attribution as well as mobile monetization.
Our facilitator Dotun Ayanbile is a mobile marketing specialist. He is currently the Head of Operations at Twinpine, a leading mobile marketing platform in Africa, Dotun is passionate about using Ad Tech and Data Science to help brands reach their target audiences and personalizing each customer’s experience as much as possible.
Also creating an avenue to monetize mobile channels including sites, apps, devices, email, WiFi services, SMS, USSD, network notifications etc.
With a background in Biochemistry from the University of Lagos, as well as professional experience in Investment Management and e-Commerce, Dotun has a 360 view of the today’s market which he has applied to mobile advertising, to successfully manage over 100 top brands, agencies and partners globally.