In this month’s masterclass, we would take an in-depth look at the love/hate relationship between marketing and procurement.
Ideally, one would expect that marketing and procurement should work hand-in-hand, complement each other and above all work towards achieving profitability. The reverse is the case as these two functions are most times at loggerheads. Experts around the world have in fact described the relationship between marketing and procurement as the most ‘notorious’ in the corporate world.
Why is there no ‘agreement’ between these two functions? What can be done to improve the relationship between marketing and procurement? These and more would be addressed at this session.
Join Obabiyi Fagade, Senior Brand Manager, Heineken and Olufemi Olu-Adeleye, Brewery Business Controller, Nigerian Breweries as they take us through a highly interactive session.
51A Emmanuel Keshi Street,
Magodo Phase 2, Lagos, Nigeria
April 28, 2018
10Am – 12pm