The Simon Page College of Marketing Masterclass is a free monthly session aimed at bringing together industry leaders to share their expertise in an interactive forum.

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A Brand is what a Brand does-Eyitemi Taire 28.75 MB 31 downloads

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The Simon Page College of Marketing Masterclass is a free monthly session aimed at bringing together industry leaders to share their expertise in an interactive forum.

This month, our guest speaker is Eyitemi Taire speaking on ‘A brand is what a brand does’. A brand is defined by what it does as brand communication has gone beyond advertising.

The brand marketer of the 21st century needs to have a deep understanding of what branding is all about. Every single thing a brand does sums up to make one holistic communication that is in line with the meaning of the brand.

Eyitemi Taire is a well-rounded FMCG/brand marketer with key experiences across all brand functions, cutting-edge communications development, innovations and projects expert, brand profitability and commercially oriented, very passionate and able to tune tactics to succeed, marketing strategist with creativity in finding solutions, able to cut through information glut to pinpoint ‘hidden’ insights and take decisive action, extremely team focused with strong leadership skills.

She is extremely well-travelled and well-read with a love of discovering new cultures, broad base of experience across Africa & Middle-East, open-minded and quick to adapt to change, with more than a passing knowledge of several languages, namely English, Yoruba & French.

Eyitemi is keen to embrace new challenges, eager to learn and build new experiences. Her specialties include: developing consumer-centric brand communication platforms, driving brand profitability, building robust & insightful brand strategies, ruthless prioritization to ensure that key brand objectives are met.

Eyitemi has over 25 years experience in marketing and would be sharing deep insights with us at this masterclass.

The Simon Page College of Marketing Masterclass is a free monthly session aimed at bringing together industry leaders to share their expertise in an interactive forum.

This month, our guest speaker is Mobolaji Caxton-Martins speaking on Creating an Innovative Brand Experience for Today’s Prosumer.

For many decades, the major focus of branding and innovation efforts has been on the product. The persistent drive to add features, incorporate new technologies and create niches has led to breakthrough innovations. The focus needs to however move to consumers.

This is because consumers are no longer passive, but rather active ‘prosumers’, professional consumers who not only interact with, but can also advocate for or against brands. It has become very important to build and create an innovative and sustainable brand experience for today’s prosumer.

Mobolaji has vast years of experience in brand management, strategy, content and account planning. He facilitates brand storytelling and innovation class at the Orange Academy, Africa’s 1st practical school of Integrated Brand Experience.

Mobolaji Caxton-Martins is currently the Head of Brand Management and Digital Marketing at Templars, a law firm in Lagos, Nigeria.