Professional Diploma in Digital Marketing

The Digital Marketing Institute’s Professional Diploma in Digital Marketing is an in-depth 5-week course created and validated by digital marketing industry specialists. The course syllabus is the most widely taught in digital marketing and the certification is recognised globally across the digital sphere. Get to grips with the core essentials of digital marketing, including Search, Social Media, PPC, Email Marketing, Analytics, Mobile, Strategy & Planning and more.

Why Should I Take It?

Future-proof your employability and gain the latest and most up-to-date digital marketing skills needed to thrive in today’s digital economy. The Professional Diploma in Digital Marketing is ideal for candidates seeking to gain a fundamental understanding of the digital skills needed to formulate, run and measure effective digital marketing campaigns. It’s best suited for marketing and sales professionals, business owners and individuals who would like to embark on a new, exciting and in-demand career.

Who is it for?

Marketing Professional

Business Owner

Career Changer


0 %
of graduates employed
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are employed in Digital Marketing roles
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are earning more than $52k

Module Overview

Pay Per Click

Pay Per Click

Learn about he key concepts of digital marketing and how it differs from traditional marketing, as well as how these two practices can be implemented to compliment each other.

Module Description

The Pay Per Click (PPC) module helps you understand how to create, run and measure cost-effective search advertising campaigns for your business. Learn how to create advanced keyword research that matches your consumers’ intent and discover how to budget effectively. Subjects include PPC Concepts, Google PPC, Display Networks, Ad Copy, Landing Pages, Conversion Tracking, Bidding and more.


Search Engine Optimization

Introduction to a range of specialist tools, on-site and off-site optimization techniques, as well as keyword research practices and link building tactics.

Module Description

The Search Engine Optimization (SEO) module teaches you the most effective techniques to help your website rank in the top results of the most popular search engines, including Google. Learn how to create, measure and carry out a powerful SEO strategy for your business. Subjects include SEO, Web Analytics, PPC, Email Marketing, Social Media Marketing and more.

Email Marketing

Email Marketing

Design, create and implement email marketing campaigns. Learn how to write compelling copy, split test design templates and test campaigns to guarantee optimal open and click through rates.

Module Description

The Email Marketing module enables you to create effective email marketing campaigns that help nurture your existing customers and prospects. Learn how to create subject lines that get opened and master how to create copy that appeals to your target audience. Discover the best tools and platforms to help you design, create and test your campaigns and choose the perfect time for sending emails.

Digital Display Marketing

Digital Display Marketing

Learn how to create and run effective display ads, and develop an understanding of the available ad formats, their relevance to specific target audiences and how to research, leverage and optimize your campaign.

Module Description

The Digital Display Advertising module gives you the skills needed to create magnetic display campaigns. Master the key concepts of digital display advertising and learn how to plan, create and optimize clickable ad campaigns your customers get, love and respond to. Subjects include Ad Formats and Features, Targeting & Tracking your Campaign, Creative Formats, Campaign Budget and more.

Mobile Marketing

Mobile Marketing

Develop the technical knowledge and skills needed to build and maintain an effective mobile marketing strategy. Learn how you can optimize your application for mobile devices to secure maximum conversions.

Module Description

The Mobile Marketing module teaches you the latest mobile technologies and emergent trends used in mobile marketing. Get equipped with the practical skills and knowledge needed to create an epic mobile-friendly marketing strategy that helps you reach your target audience at the right time, in the right way and in the right location. Subjects include Mobile Advertising, Mobile Apps, Opportunities & Risks and more.

Social Media Marketing

Social Media Marketing

Learn how to effectively engage with and acquire customers across a diverse range of platforms, identify the suitability of different platforms and develop and implement a comprehensive strategy.

Module Description

The social media marketing module consists of two parts. Part one shows you how to grow a social media following. You’ll learn how to excite and engage customers on Facebook, LinkedIn, YouTube and Google+. Part two teaches you how to implement social advertising features and social listening techniques to help you foster relationships with customers. You’ll also discover how to create a winning social media strategy.

Strategy and Planning

Strategy and Planning

Adopt a structured approach that brings together all digital strands and culminates in a comprehensive coherent digital marketing plan – set budgets, allocate resources and select appropriate channels.

Module Description

The Strategy & Planning module enables you to create an optimized, engaging and customer-pleasing digital marketing plan that ties together the core modules you have mastered throughout the programme. You’ll discover how to create a situation analysis, define your target audience, select measurable objectives, plan your campaign, set the appropriate budget and measure your campaign effectively.



Effectively monitor and optimize your digital marketing strategy and develop an understanding of key analytics platforms and metrics that can help you to measure its effectiveness.

Module Description

The Analytics module helps you track, monitor and optimize your digital marketing campaigns effectively to ensure your Digital Marketing activities are fully optimized. Discover how to create an effective online reporting structure for any business. Learn how to set up your Google Analytics account, apply analytics tracking to your website and explore analytical insights like audience location, demographics and device usage.

Got Questions?

Who should take the Professional Diploma?

Anyone can apply for this course, no background in a related discipline is required. The aim of the Professional Diploma is to enable you learn everything you need to know to kick start your digital career. You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career. The only prerequisite is that you have an interest in digital marketing and want to progress your career.

What are the benefits of taking the Professional Diploma?

Professionals that add DMI certification to their CV can:

  • Improve marketing career prospects
  • Earn a higher salary
  • Go for a promotion
  • Go for a new role
  • Start a new career in digital marketing
Why Choose Simon Page?

Simon Page College of Marketing is a modern and dynamic training institution committed to the provision of quality qualifications and training for professional and academic development across Africa with operations in Nigeria, Ghana and Kenya.

Apart from being accredited by the DMI, Simon Page has also been accredited by the CIM, UK and is currently about the largest provider of CIM qualifications in Africa.

I am not an IT savvy. Is this course technical?

No, considering it is not a programming course and you will not have to learn any coding. The Professional Diploma in Digital Marketing focuses on the commercial aspect of online marketing and helps you to understand digital tools that you can use to promote products and services.

How is the program assessed?

The Professional Diploma in Digital Marketing is assessed by one three-hour exam administered by DMI’s computer-based testing partner, Pearson Vue and their global network of test centers.

Will my qualification be recognized?

This Certification is recognized, secure and stands up to scrutiny by any employer, manager or HR professional on any continent.

The award has been credit rated by SQA (Scottish Qualification Authority) at Level 8 on the Scottish Credit and Qualifications Framework (SCQF). SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF).

So far, the DMI has certified over 20,000 professionals from over 1,000 cities in the world.

Where is the venue of the training?

Simon Page College of Marketing, 51A Emmanuel Keshi Street, Off CMD Road Magodo Phase 2, Shangisha, Lagos Nigeria.

What will I take away?

Upon successful completion of a 3-hour Pearson VUE computer-based examination you will be awarded the world’s most widely recognised digital marketing certification. You will achieve the confidence needed to create and steer a revenue-generating digital marketing strategy for any sized company. You’ll also gain an internationally recognised badge to display proudly on your LinkedIn profile.

What is the cost of the course?

Tuition for the Professional Diploma costs N350, 000 and covers course materials and 5 weekends (Saturday) training.

Assessment fee is separate from the tuition fee and it costs £140.

Hear what some of our students have to say

Flora O. Ogunlusi

The support and learning from Simon Page College has been priceless. The support team were exceptional as they had a way of giving subtle reminders and follow-ups which were quite helpful.

Henry Eguridu
Public Relations Consultant, Chain Reactions Nigeria

Taking the Digital Marketing Institute (DMI) course helped me understand the bolts and knots in the digital ecosystem. I recommend this course to anyone who is desirous of not just knowing what digital entails but in pursuing a career or business objectives.

Oluyinka Stephen

The DMI program was an eye-opener to the world of Digital Marketing and it was very practical with highly engaging exercises to broaden my scope. I particularly liked the inclusion of planning & strategy, which helped to bring everything into the right perspective.

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