CIM Level 6 Diploma in Professional Marketing

This qualification is ideal for marketers who are concerned with managing the marketing process at a managerial level, as well as those who are looking to build on the knowledge gained at Professional Certificate level with a future marketing management role in mind. The content of the course has been put together following consultation with employers to ensure that they gain relevant competencies for various stages of their marketing career.
Successful completion of the CIM Level 6 Diploma in Professional Marketing will establish the knowledge, skills and understanding to be able to perform at a management level and to carry out an essential and successful professional marketing role within the workplace.

Who is it for?

The CIM Level 6 Diploma in Professional Marketing is aimed at the professional marketer working in an operational, supervisory or management role who wishes to develop their knowledge and skills across a range of areas to succeed and progress their career in marketing.
The typical profiles of people who might take this qualification could include:

• Marketing managers
• Business development managers
• Product/ brand managers
• Account managers

Entry requirements

One or more of the following is required to gain entry onto this qualification:

• CIM Level 4 Professional Certificate in Marketing or CIM Level 4 Certificate in Professional Marketing
• Any relevant Level 4 qualification
• Foundation Degree in Business with Marketing
• Bachelor’s or Master’s degree from a recognised university, with at least one third of credits coming from marketing content (ie 120 credits in Bachelor’s degrees or 60 credits with Master’s degrees)
• Professional practice (suggested two years marketing in a managerial role) and diagnostic assessment onto Level 6

If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.

What Will You Learn?

By the end of this qualification you should be able to:

• Understand the significance of situation analysis and introduces techniques for assessing the external and internal environments that enable effective decision making
• Understand the importance of all stages within the marketing planning process, from the audit, through strategic decision making, to implementation of plans.
• Understand how a range of measurement techniques can enable organisations to achieve marketing insights and strategic decision making
• Understand how measurement techniques, aligned to business objectives, can establish and determine the effectiveness of marketing activities.
• Understand how measurement techniques, aligned to business objectives, can establish and determine the effectiveness of marketing activities.

How will you be assessed?

It’s possible to qualify within a single academic year studying part time. You will be assessed across the three(3) modules:

• MODULE 1 – STRATEGIC MARKETING: Examination-based Assessment

Strategic Marketing

Strategic Marketing is a 15-credit mandatory module which sits within the suite of Level 6 modules.

Aim of the Module

This module is about how to take a strategic approach in marketing planning to achieve competitive advantage. It recognises the significance of situation analysis and introduces techniques for assessing the external and internal environments that enable effective decision making. The module outlines the importance of all stages within the marketing planning process, from the audit, through strategic decision making, to implementation of plans. It outlines how managing resources and employing monitoring and measurement techniques enables the achievement of strategic marketing objectives.

Module Structure

The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of examination. The examination will comprise a number of extended answer questions to be completed in a three-hour controlled assessment.

• MODULE 2 – MASTERING METRICS: Assignment-based Assessment

Mastering Metrics

Mastering Metrics is a 15-credit mandatory module which sits within the suite of Level 6 modules.

Aim of the Module

This module examines the importance of managing marketing data in effective marketing decision making. It presents the role of marketing metrics within the organisation and establishes how an understanding of a range of measurement techniques can enable organisations to achieve marketing insights and strategic decision making. It provides an appreciation of how measurement techniques, aligned to business objectives, can establish and determine the effectiveness of marketing activities. It outlines the value of using appropriate data sources to enable effective marketing analysis, and of employing appropriate analytics tools and techniques to ensure effective marketing decision making.

Module Structure

The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. The assessment will require submission of a 12-page assignment based on a given scenario and an organisation of choice. The assignment is broken down into three tasks.

• MODULE 3 – DIGITAL STRATEGY: Portfolio-based Assessment

Digital Strategy

Digital Strategy is a 15-credit elective module which sits within the suite of Level 6 modules.

Aim of the module

This module provides insight into how organisations can implement digital marketing capabilities into strategic marketing planning. It outlines how an understanding and analysis of the macro- and micro-environments can enable organisations to assess the impact of the disruptive digital landscape in delivering objectives, in order to develop strategic recommendations. It provides recognition of how creating digital marketing mixes can enable organisations to respond with agility to market needs. It examines how the management of digital channels and the application of key digital measures help to achieve business objectives.

Module Structure

The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. The assessment will require submission of a three-part portfolio comprising research, plan and report.