A GUIDE TO PERSONAL BRANDING

Personal Branding

Your brand is the exceptional blend of skills and practices that make you who you are. Effective personal branding makes you stand out from other professionals in your field. Whatever it is that you are known for, you have a brand that exists both online and offline.

Why Personal Branding Matters

Everyone has a brand, but most people do not manage it deliberately or continuously. People who have a well-defined personal brand usually produce increased value for their establishment, whether they work for themselves or someone else. If you do not take control of your individual brand, you will miss out on opportunities (business, networking and personal relationships) and let others control your narrative.

Regardless of your age or the job role you occupy, someone is going through your online profile. What they find can have significance on how you are perceived. Your personal brand reflects your reputation.

WAYS TO BUILD A WELL DEFINED PERSONAL BRAND

  1. Define your Brand: Think about what you want to be known for and then take resolute actions to ensure that it is the image you’re creating.
  2. Look the Part: Put out only contents that fit your desired image. Define yourself from the effort you put into the way you look. If as a fashion designer you want people to see that you are great at what you do, invest in creating and showcasing quality clothing.
  3. Network: People can only know what you stand for when they know who you are. Find opportunities to interact with people as much as you can. This helps with the growth of your personal brand.
  4. Know yourself: Identifying your strengths and weaknesses alike helps in forming where to channel more of your time and becoming the best in the area of your skills. This gives you an idea of where your talent lies and helps you build on them.

To remain significant in the world and stand out, you need to constantly look out for applicable trends and keep learning and improving on new skills.

Building a well-defined personal brand is not an overnight task. Just as with everything else, it requires putting in time, persistence and being proactive. Do not limit your personal branding to your social media presence and online resources. Put yourself out there and grasp opportunities to keep growing and connecting via networking events and attending conferences. We all have to be controllers of our fortune and have our options open.

Christiana Aina
christiana@simon-page.com
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