Digital marketing and traditional marketing wed

  For the longest time, organizations had invested heavily in traditional marketing tactics. At that time digital marketing was relatively new and these organizations had only one goal in mind, profits. And for them, traditional marketing worked like a charm, even more for those companies that had deep pockets. You see while marketing is a […]

Practical Insights on Digital Marketing

Some heavy rain, hot coffee, and fresh cake ushered in our Masterclass on Tuesday, 28th April. Joe Kanyua was the speaker for the evening and up his sleeve he had prepared insights on digital marketing. Joe is a business solutions lead at oracle; over his career he has interacted with data from large corporations and […]

Steps To Attaining The Chartered Marketer Status

Why Become a Chartered Marketer? If you want to take your marketing career to the next level, becoming a Chartered Marketer is a fantastic way to do it! By achieving this title, you’re joining a community of dedicated and skilled professionals.  Being a Chartered Marketer can help you discover new opportunities, plus, it’s an impressive […]