Employee Branding: Its Importance

Employee branding: why it is very important. It is easy to assume that branding a product or an organization’s brand is easy to project by promotion (online and offline). But over time some organizations have failed to recognize for a brand to be well accepted, it requires more than just promotions. One of the key […]

Steps To Attaining The Chartered Marketer Status

Why Become a Chartered Marketer? If you want to take your marketing career to the next level, becoming a Chartered Marketer is a fantastic way to do it! By achieving this title, you’re joining a community of dedicated and skilled professionals.  Being a Chartered Marketer can help you discover new opportunities, plus, it’s an impressive […]

Five Marketing and Business Stories from the Twilight of 2013

What a year it was- 2013. There were highs and lows, achievements and areas to improve on. We revisit some of the stories from 2013 to set the stage for 2014. 1.    Simon Page End of Year Dinner: more than the merriment which it provides, this annual event is a marketing master piece attracting the […]