In a nutshell, a mission statement is a statement that gives the direction of where your business is aspiring to be. It is a critical statement that should achieve two things: Explain clearly to customers and stakeholders the type of business you do. Motivate and...
Attaining the Chartered Marketer status is every marketer’s goal. Chartered Marketer status recognizes those marketers achieving the highest level in the Marketing profession. It demonstrates a commitment to keeping up-to-date and is awarded on a combination of experience and qualifications. Some people have asked, how...
Competitive advantage is achieved when an organization has an edge over its competitors when attracting buyers. Some organizations have an advantage simply because they are the best-known organization or brand in the market. Some organizations have the lowest price whilst others provide the best support...
1. Simon Page Business School not only operationalized its training and short courses programme, but successfully held two in quick succession. The first one dwelt on Developing Practical Marketing Plans and was intelligent, interactive and interesting.Certain people from different industries they were able to cross reference...