In today’s hyper-connected world, Public Relations is more than just press releases and media coverage. it’s about strategic communication, brand reputation, and stakeholder trust. This training will demystify PR by breaking it down into actionable building blocks. You’ll learn how to craft compelling PR campaigns, engage stakeholders effectively, and measure communication outcomes.
By the end of this course, you will be able to:
Understand the core functions and scope of Public Relations
Identify the key roles PR plays in business and society
Set SMART communication goals and build strategic PR plans
Leverage essential PR tools like media releases, events, and social media
Evaluate PR campaign effectiveness using standard industry metrics
This course is ideal for:
✓ Beginner PR practitioners
✓ Small business owners and entrepreneurs
✓ Marketing and communication professionals
✓ Anyone seeking to understand or enter the field of public relations
Build a Solid Foundation
Understand what PR truly is and how to apply it strategically.
Craft Better Campaigns
Learn how to plan PR efforts that align with business goals and resonate with your audience.
Make Your Work Measurable
Discover practical ways to evaluate PR success and communicate value to stakeholders.
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