Diploma in Professional Marketing Level 6 (Intermediate)

The Diploma in Professional Marketing is aimed at the professional marketer working in an operational, supervisory or management role (e.g. Marketing Executive, Marketing Manager) who wishes to develop their knowledge and skills across a range of areas to succeed and progress their career in marketing. Also suitable for account managers and business development managers.

Entry Requirements. One or more of the following is required to gain entry onto this qualification:

  • CIM Level 4 Professional Certificate in Marketing or CIM Level 4 Certificate in Professional Marketing
    • Any relevant Level 4 qualification
    • Foundation Degree in Business with Marketing
    • Bachelor’s or Master’s degree from a recognised university, with at least one third of credits coming from marketing content (ie 120 credits in Bachelor’s degrees or 60 credits with Master’s degrees)
    • Professional practice (suggested two years marketing in a managerial role) and diagnostic assessment onto Level 6

If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.

Programme duration: 9-12 months

What will you learn?

Mandatory

Strategic Marketing

Strategic Marketing

The strategic marketing planning process, including how to evaluate and implement it through effective management of resources.

 

MODULE STRUCTURE: 3 units with 2 learning outcomes each.

Assessment: Examination Base – A number of extended-answer questions.

Exam Duration – 3 hours

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Mastering Metrics

With understanding of key marketing metrics and measurement techniques you will be able to identify and interpret insights to support informed strategic decisions.

MODULE STRUCTURE: 3 units with 2 learning outcomes each.

Assessment: Assignment Base

Assignment Details – 3 Tasks, 12-pages based on a given scenario and an organisation of choice.

Electives

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Driving Innovation

To recommend how innovation and entrepreneurial marketing can help achieve competitive advantage.

MODULE STRUCTURE: 3 units with 2 learning outcomes each.

Assessment: Assignment Base

Assignment Details – 3 Tasks, 12-pages based on a given scenario and an organisation of choice.

Digital Strategy

Digital Strategy

To provide insight into how organisations can implement a digital marketing strategy and build these capabilities into overall strategic plan.

MODULE STRUCTURE: 3 units with 2 learning outcomes each.

Assessment: Portfolio Base

Portfolio Structure:  3 Tasks – research, plan and report

2 Mandatory + 1 Elective = Diploma in Professional marketing