Certificate in Professional Marketing Level 4 (Intermediate)

The Certificate in Professional Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. It also aims to provide a practical insight into the principles and application of marketing at a tactical level. Ideal for those working in marketing support roles (e.g. marketing assistants) or whose current job encompasses elements of marketing.

Entry Requirements. This qualification is equivalent to the first year of a foundation degree, which means you will need to meet at least one of these criteria:

  • CIM level 3 Introductory Certificate in Marketing qualification
    • Any relevant level 3 qualification
    • Any UK degree or international equivalent
    • International Baccalaureate (equivalent to NQF level 3 and above)
    • Professional practice (suggested one year in a marketing role) and diagnostic assessment onto level 4

Evidence of achieving one of the following English Language qualifications within the last two years is also required if English is not first language: IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above is required. CIM will consider other equivalent alternatives.

Programme duration: 9-12 months

What will you learn?

Mandatory

Marketing

Marketing

The role and function of marketing in some depth, as well as what influences the behaviour of your customers. You will be able to apply and adapt a marketing mix to satisfy customer needs.

MODULE STRUCTURE: 3 units with 2 learning outcomes each.

Assessment: Examination Base

40 stand-alone multiple-choice questions and 2 case studies each with 5 related multiple choice questions

Exam Duration – 2 hours

Integrated Communications

Integrated Communications

The many different ways of communicating with customers, both inside and outside the organisation.

MODULE STRUCTURE: 3 units with 2 learning outcomes each.

Assessment: Assignment Base

Assignment Details – 3 Tasks, 12-pages based on a given scenario and an organisation of choice.

Electives

Customer Experience

Customer Experience

The role and function of marketing in some depth, as well as what influences the behaviour of your customers. You will be able to apply and adapt a marketing mix to satisfy customer needs.

MODULE STRUCTURE: 3 units with 2 learning outcomes each.

Assessment: Assignment Base

Assignment Structure – 3 Tasks, 12-pages based on a given scenario and an organisation of choice.

Digital Marketing

Digital Marketing

How to apply practical knowledge, including the effective use of a digital marketing toolkit.

MODULE STRUCTURE: 3 units with 2 learning outcomes each.

Assessment: Portfolio Base

Portfolio Structure:  3 Tasks – research, plan and report

2 Mandatory + 1 Elective = Certificate in Professional Marketing